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Then ask the survey questions.
Marry this idea with the “trial balloon” technique. Present various upgrade
possibilities and determine the Perfect Price™ for each, via a site
dedicated to each possible new version. Then decide what features to include
in the new upgrade!
5.2.11. Perceived Value Pricing
If you have a product that will follow a high-priced, perceived value model, the
entire package must be present before you do your survey. If it’s a Web site,
it must reek of luxury... no corners shaved here. The packaging must be
exquisite. Every high-end detail must be polished and displayed with class.
Then, and not before then, you can do your survey. If your survey cannot elicit
profits on the far right of your graph, re-think your strategy or its execution.
The perceived value is clearly not in the mind of your customer.
5.2.12. What if I Sell Hundreds of Products?
Let’s say that you have an online store that sells hundreds, or even
thousands, of items. There’s no way, of course, that you can run a survey for
all of them. And, in any event, you are most likely retailing products that are
manufactured by other companies -- so your pricing is stuck in a pretty narrow
price band for each product...
Order now -> http://myps.sitesell.com/
Make Your Price Sell!
1 0 3
• If you price an item too high, your customer will buy from another online
retailer.
• If you price it too low, you lose money.
But there is one great way to use MYPS!...
Like most stores, most of your sales probably come from a small percentage of
your products. And every now and then, you like to run a special sale on a
popular item to pull high traffic into your site. Would you like to get the maximal
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