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Index
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Now that you know how to test an existing product, let’s review two more
reasons why you would want to do this...
• changing market conditions
• product upgrades
5.2.9. Using MYPS! With the Same Product...
Repeated Surveys Over Time
Things change. Markets mature, particularly on the Net. Some
examples...
• A new competitor enters the market and challenges your product’s position.
• A major competitor leaves the market and no longer challenges your product.
• Tastes or fashion in your product’s category change.
• You make changes in your original product.
• You add other products which might be bundled with your original product.
• You elect to make some change in the other distribution channels you are
using, such as putting the product in a conventional “bricks and mortar” outlet,
or in reverse, removing it from there.
• You make big changes in your promotional budget.
• Any other changes that occur in your product, its market, or its customers.
Order now -> http://myps.sitesell.com/
Make Your Price Sell!
1 0 2
What to do?
Simply repeat the MYPS! survey.
Even if nothing seems to change, periodic re-surveying will find unknowns in
the market place. If you’re losing the battle more than you thought, MYPS!
may be the first to actually tell you this. That insight leaves you with a lot more
time to react and win the war!
Key indicators to watch are the Perfect Price™, of course, and the fair price
from the bar charts. Compare these two numbers over a period of
several surveys -- you’ll understand more about your product and its
marketplace than you could ever imagine possible.
5.2.10. Product Upgrades
Upgrades are a special case from the previous section. Upgrades are great
for counter-attacking a mature market.
The drill is the same. Put up your Web site that explains benefits and features.
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