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$69 for the same number of unit sales, guess which one wins?
5.2.8. Surveys for Existing Products
You may have gathered that MYPS! is only for new products. Not so.
True, it’s not quite as simple to test a product that you are already selling. After
all, you can’t just pull down your Order Page and replace it with your survey.
People are expecting to buy it. And since your Order Page gives the price, it
would bias your test results to run a survey on your existing site.
But you’d really like to know if you have chosen the best price, right?
Solution?...
A separate Web site, just for the pricing survey. Simply duplicate your current
site that sells your product. Replace the Order Page with the MYPS! Pricing
Survey Web page. Now, when your visitor clicks to Order, she goes to your
Survey page.
Why the separate site? Because no one knows about it. So now you can
direct a controlled flow of customers to it. Use Overture.com to send
targeted traffic ( see METHOD 5 above ). Run the test until you have at least
50 replies, more preferably.
Once the survey is done, pull the whole site down. Leave a blank redirect
page to your “real site” so that future Overture.com traffic goes to the right
place.
Order now -> http://myps.sitesell.com/
Make Your Price Sell!
1 0 1
Not sure what a redirect page is? Just tell your techie to put up a blank page
that “META refreshes” to your real site.
This technique accomplishes two valuable goals at the same time...
• finds out how new customers value your existing product,
and at the same time...
• builds ongoing traffic by using Overture.com and other pay-per-click engines.
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