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process.
2) Consumers tend to answer surveys honestly. A professional buyer
for a company that uses your product can be expected to be smart enough, and
crafty enough, to give himself a 30% price reduction by simply entering a
number that is 30% lower than what he really thinks!
So here’s what to do...
If you’re a manufacturer who still sells to distributors, you should do your
price survey with your end-consumer, not your distributor. Why? Because
you’ll get more, and better answers. And once you have your Perfect
Price™, you can use industry-standard margins to calculate back to what your
“A” price should be to your distributors.
If you’re a pure B2B that sells goods or services for use by other
businesses (i.e., no “consumer” as end-user), it would be best to ask your
sales people, friendly customers, and others who know the market to
complete the survey.
Order now -> http://myps.sitesell.com/
Make Your Price Sell!
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5.2.6. Multiple Surveys for Different Product Versions
Your product may be available in several different versions. For example, we
sold the original version of Make Your Site SELL! in both Electronic and
Printed versions. Customers have a higher perceived value for printed
products. How to price them? Simple...
Run two surveys, one for each!
5.2.7. Multiple Surveys for Different Site Versions
Can’t decide on two strong approaches for your Web site? Do them both and
test both of them! Or, maybe you can’t decide between two Opening
Paragraphs? The Opening Paragraph for a sales-oriented site is so, so
important ( for more information, see Make Your Site SELL! 2002 ) .
Test both openers with two different surveys!
If you find one site develops a Perfect Price™ of $88 while the other brings
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