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Index
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comes out. This section explores how to mine MYPS! to its max!
MYPS! is incredibly flexible. If you discover a new use for it, please drop Ken a
line at myps@sitesell.com. We’ll include it in a future edition of this manual,
give you the credit and pay you $100 for the idea! Thanks very much!
Consider this section the “Power User’s Guide” to MYPS!...
5.2.1. Online Pre-launch for “Pre-Orders”
The single best way to use MYPS! is via the Net. Create your site that sells
your new product. Link the Order button to the Survey pages, as explained
Order now -> http://myps.sitesell.com/
Make Your Price Sell!
9 6
earlier. And use the introduction to offer a 20% discount. It’s a great WIN-WINWIN...
1) Your respondents WIN. They are delighted to get 20% (or more) off for a
minute’s work.
2) You WIN. You are delighted to have a few hundred pre-orders.
3) Your survey WINS, because you duplicate reality, almost exactly.
5.2.2. Go, or No Go?
Earlier, we said...
Traditional pricing policies were determined from the bottom-up. Companies
determined a cost of product. Direct and overhead costs were determined.
Then an appropriate mark-up was charged, based upon competing pressures
and “what the market could bear” (although rarely was there science to back up
that hoary old phrase).
The MYPS! survey process starts where pricing should start... with the
customer. You learn the exact price that people are prepared to pay for your
product. That gives the business person an opportunity to assess if
his good or service is worth pursuing.
You cannot assess this rationally if you do not know how your customer will
respond to various price points. There is no other way to know. Sure you can
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