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the e-mail carefully. There is a return link in both that sends the visitor back to
your site. Make sure that it works -- if not, correct the typo before you create
your survey.
2) Your MYPS! Pricing Survey -- proof-read it carefully. The “survey
creator” program is just a brainless computer algorithm that inserts your
product’s name and category. Read it to make sure that there are no typos and
that the language is smooth -- will your typical respondent understand? If not,
go back and adjust.
To maximize response rate, really aim for perfection on your survey.
5.1.5. Write a Good Introduction
The introduction is critical. We discussed it above .
As mentioned, the Most Wanted Response of your introduction is to get the
response. It must persuade your prospective customer to complete and
submit the survey.
Here’s our favorite Web-based technique if you use your Web site to get the
sale...
Order now -> http://myps.sitesell.com/
Make Your Price Sell!
9 2
STEP 1) Create a new site, or a new addition to your existing site, that is
dedicated to selling your new product to customers.
STEP 2) Do some light marketing (through banners, e-zines, a small
percentage of your affiliates, etc.) to drive some targeted traffic to the site.
Remember, the goal is to attract respondents that are as close as
possible to your typical prospects -- recreate reality.
STEP 3) When your visitor clicks on the Order button, she instead goes to your
Survey page. Now it’s time for your introduction to go to work.
STEP 4) Welcome her to your pre-launch. Explain that you will be fulllaunching
in a week. Right now, you need her help...
If she can spare 60 seconds (yes, that’s all it takes!) to answer 6 quick questions
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