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Index
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How will your real customer buy your product? That’s how to show your
survey!
If your customer will review your Web site presentation and then buy via the
Web, show and tell your prospects by using the exact site that will be doing
the selling.
If your customer will see a TV ad and then go to Wal-Mart to buy, hire a
researcher. Here’s the process...
1) He should first show prospects the commercial in Wal-Mart and then show
the product in its packaging -- no product demonstration, unless that would
normally be available.
2) At this point, he asks the survey questions.
3) Your researcher can enter the answers into the online MYPS! survey
(which is not accessible to the public) himself later.
No matter how you show and tell, do not explain that this is a pricing
survey -- if you do that, you bias the respondent. The two pricing
questions are innocently buried among “habit” and “attitude”
Order now -> http://myps.sitesell.com/
Make Your Price Sell!
9 1
questions. So don’t call attention that you want to use this to
PRICE your product.
Think of it this way... When a customer is on the verge of buying your product,
she is actually being price-surveyed, except it’s “for real”! She has to
decide whether it’s “worth it.” But she does not know (or even consider) that
she is being price-surveyed. Nor should your respondents.
Again, the bottom line is...
Duplicate reality.
5.1.4. Customize to Perfection
We talk, elsewhere, about creating your survey. Although it looks easy as pie,
and it is, please allow us to stress...
Take your time. Answer each question carefully and read all the green onsite
instructions. When you’re ready, you will preview...
1) The Thank You page and e-mail -- test the link on the page and read
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