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Index
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Remember above when we said?...
Garbage in...
... garbage out!
This chapter shows you how to get...
... gold out of MYPS!.
5.1. Solid Gold In...
MYPS! generates charts and graphs that literally bring your pricing from the
dark ages into the digital era. Like any tool, though, MYPS! is only as good as
the craftsperson who uses it.
This section covers what you can do to ensure that the very best data is
captured by MYPS!. If you make sure that only gold enters your survey
database, we will make sure to deliver pure 24K gold in your results!
Here’s how to “goldenize”...
Order now -> http://myps.sitesell.com/
Make Your Price Sell!
8 9
5.1.1. Duplicate Reality as Closely as Possible
Follow one key rule and you’ll be fine. Let’s call it The Golden Rule...
Duplicate reality.
A survey is not reality. A customer buying your product... that’s reality.
So your survey should mirror reality as closely as possible. Two examples...
• show and tell your actual target market... i.e., genuine prospective customers
• show and tell your prospects in the same way that they will actually learn
about your products.
The closer your process duplicates what will actually happen, the
better. If you break the Golden Rule, do it only after careful consideration. Do
it only if you know how to factor the difference into your final pricing decisions.
5.1.2. Who to Show & Tell
Show and tell your prospective on-target customers. Obviously, that’s the best
way to duplicate reality.
There will be times, however, that you use an off-target group of respondents.
For example, suppose that you’ll be direct-selling via your Web site.
But you want to keep your site and product confidential until launch. You can
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