Get a treasure trove of programs anyone who does business on the Internet should have today. All for one low price!

Check out the latest on our Blog!

Index

Previous Page (69) Next Page (71)

making very little impact. Develop a strategy to overcome this. For example...
• Make a better product.
• Make a better Web site ( http://myss.sitesell.com/ )
• Aim for a different target market.
• Give your product away as a traffic-builder.
You must do something. This survey is a realistic reflection of what will
happen “live.” If you don’t make an impact, how are you ever going to sell
anything?
4.1.8. Bar Chart #8... Net Buying Profile
Net Buying Profile mathematically combines “frequency” with “usual
purchase amount” -- think of it as “disposable Net-dollars to buy” for your
product category.
This bar chart reveals the Net-buying behavior of your potential customer --
what his shopping habits are on the Net, with relation to your kind of product.
Here’s an example...
Order now -> http://myps.sitesell.com/
Make Your Price Sell!
7 9
Same layout as for Product Impact. “Zero Profile” respondents basically
don’t buy the kind of product that you offer through the Net. Those on the right
side of the x-axis, “High Profile,” are the big-time Net-buyers, high in both
frequency and dollar amount. They are your “most likely to buy” customers.
Once again, a shift to the right is a positive sign... there is a good pool of
“disposable dollars” available for your product. The chart above, with its
concentrated number of respondents on the right side, indicates a Net-buying
savvy group. This translates, but only weakly, into higher perceived value.
If all the green is on the left, your customers simply don’t buy on the Net. Use
your site to “tell the story” and generate leads. Close the sale offline.
The “Net Buying Profile” bar chart is most useful for insight into your
target’s Net-buying tendencies.
By the time you finish examining the eight bar charts, you will be very