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Index
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“median Teeter” for your product -- it will also tell you the median ALMOST TOO
MUCH and BIT TOO MUCH values.
Overall, this chart gives you a good idea of where your customers teeter. It’s
extremely useful to compare this chart when you repeat a survey for the same
product in a few months. And comparing the Fair Price chart with the Teeter
Point™ chart crystallizes your understanding of how your customer perceives
your product and its price.
Order now -> http://myps.sitesell.com/
Make Your Price Sell!
7 7
Finally, here’s the most decisive point about our patent-pending Teeter
Point™ -- it is most valuable for drawing our line graphs. That’s
where you’ll find your Perfect Price™.
4.1.7. Bar Chart #7... Product Impact Profile
Product Impact Profile mathematically combines “importance” with
“uniqueness.” This bar chart reveals your product’s overall impact on the
customer. Here’s an example...
The layout is similar to the first four bar charts (importance, uniqueness, usual
purchase amount, frequency of purchase). The percentage of respondents is
on the y-axis, and 7 bars appear along the x-axis. The x-axis literally ranges
from ZERO to HERO... from the respondent who did not find your product
important or unique (“Zero Impact”), to the one who scored it highly for both
(“High Impact”).
The more the chart shifts to the right, the greater the impact of your
product, which translates into higher perceived value (according to the multiple
regression analysis for these questions). That all means...
Order now -> http://myps.sitesell.com/
Make Your Price Sell!
7 8
... good news for you (especially in the Business section!).
Obviously, the example chart above shows the results for a product that made a
tremendous impact!
On the other hand, if the chart weighs heavily to the left, thumbs down. You are
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