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-- let’s say it’s $103.
3) MYPS! then calculates the average of the two -- $100 in this case.
Now, let’s look at an example. Suppose a respondent really loved your new
product and answered $206 for 2b, the BIT TOO HIGH question. Since the
median $103 BIT TOO HIGH averaged down to $100, we scale the $206 BIT
TOO HIGH down to an exact Teeter Point of $200 for this customer.
Similarly, we would scale an ALMOST TOO HIGH of $48.50 up to an exact
Teeter of $50.
Yes, for the first time in pricing history, online or offline, there is an exact
way to figure the exact Teeter Point™ for each and every respondent. You’ll
see why this is so critical in the line graphs below. For now, let’s do the bar
chart...
The Teeter Point™ bar chart layout is similar to the one for fair price...
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7 6
As you see, the x-axis and y-axis are laid out in the same way as for fair
price (i.e., 100 bars) . The only difference is that the highest price at the far
right will be a greater number, since Teeter Point™ answers are greater than
fair price answers.
Sample interpretation of the above bar chart -- 5% of respondents had a
Teeter Point™ between $147 and $150.
This bar chart does not show results for the actual ALMOST TOO HIGH and BIT
TOO HIGH answers. It shows the results of the Teeter Points™ that are
calculated for each respondent from those answers.
This chart will not “shift to the right,” at least not like the first four charts. The
Teeter Points™ will actually peak around the median value, which in this
example is $65. The on-site interpretation for this bar chart will tell you the
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