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than you had “guess-timated”? If it’s substantially less, the perceived value on
the part of the customer does not seem to be there. Either make your product
better or your Web site more sales-effective. Here’s the BIBLE for that...
Make Your Site SELL! 2002
http://myss.sitesell.com/
It’s also useful to compare this chart when you repeat a survey for the
same product in a few months. If the median fair price drops substantially,
someone is...
... eating your lunch! Or something else dramatic has changed
in the marketplace.
4.1.6. Bar Chart #6... Teeter Point™
Remember what the Teeter Point™ is? It’s that price at which the consumer
just can’t make up her mind. It’s the price that is equal to the maximum
value that your customer puts on the “benefits package” offered by your
product... and not a dollar more!
Order now -> http://myps.sitesell.com/
Make Your Price Sell!
7 5
When a customer finds a product for sale exactly at the Teeter Point™, the
purchase decision becomes a 50-50 proposition -- the credit card could stay
out or it could be put away. Your potential customer literally teeters in her
decision about whether the price is too much to pay, or not. For details, see
the full discussion above .
Let’s see how the following two questions help us figure out each respondent’s
Teeter Point™...
As we discussed, each respondent sees either 2a (ALMOST TOO HIGH ) or
2b (BIT TOO HIGH), never both. We use some proprietary math to calculate
every respondent’s Teeter Point™ with exact precision. Here’s what we do...
1) MYPS! calculates the median value of the ALMOST TOO HIGH answers
-- let’s say it’s $97.
2) MYPS! also calculates the median of the JUST A BIT TOO HIGH replies
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