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in the SIDEBAR, just above .
In this example, the marketer of this product is in outstanding good shape.
Almost all of the green is on the right hand side. The vast majority,
86% of the respondents, gave the best two replies (most of them gave the top
one!), which is fantastic. And a very small number, only 2%, ranked it in the
bottom two.
What does that mean? Respondents have simply seen nothing like it!
What would a far-left-weighted chart mean? You’re a “same old, same
old” and your customer is...
... yawning. Trouble!
Find out what the competition is selling -- then differentiate your product during
your “show and tell.” Or go one step better than differentiating through
marketing... distinguish yourself through innovative product design. Add
original new features that provide valuable customer benefits.
If, despite your best efforts, you aren’t standing out as unique, I sure hope you’re
scoring 100% for “Extremely important.” Because if your “how important”
and “how unique” charts are both left-weighted, your product is
floundering... big time.
4.1.3. Bar Chart #3... Usual Purchase Amount
The next two bar charts give you a profile of your prospects’ buying habits on
the Net. Let’s look at spending habits...
Order now -> http://myps.sitesell.com/
Make Your Price Sell!
6 8
When you create your survey, MYPS! asks you to provide a reasonable
mid-range amount for what your potential customer might usually spend
for a product in the same general category as yours. In the sample question
above, “you” entered $50. MYPS! built the above price ranges (Less than
$10, $10-24, $25-49, etc.) around your answer.
In the example chart below, the marketer entered $150 as the mid-range
spending amount when he created his survey. MYPS! creates the price
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