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them?” (benefits) as well as “what does it do?” (features)?
It is possible to double the perceived value of your product by
making a site that sells. Make sure that you are following all the
principles of the BIBLE of site-selling, Make Your Site SELL !.
Order now -> http://myps.sitesell.com/
Make Your Price Sell!
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If you’re sure the customer understands, and if that bar chart is “left-lopsided,”
this is a heads-up warning sign. Your product does not appear to be
meeting the needs of your prospects... at least not those people who reach your
site. Go back to the drawing board. Consider a low-priced pricing
model or re-working your product to add valued benefits.
Of the four Product Impact and Net Buying Habits questions, “how
important” is the most significant question. If you score badly here, you’re in
real trouble -- fix this. Your customer must see your product as being
important.
4.1.2. Bar Chart #2... Product Uniqueness
This bar chart illustrates how unique your customers believe your product is to
them -- it shows you how much competition you have in your potential
customers’ minds. Here’s the question that they answer...
Again, let’s use an example to show you how to “read” this bar chart. Suppose
you see this “how unique” bar chart after clicking upon its View results
button...
Order now -> http://myps.sitesell.com/
Make Your Price Sell!
6 7
The “how unique” chart works in the same basic way as for “how
important...”
• Y-axis shows percentage of respondents. And x-axis shows “how unique”
answers, from “Not unique at all” to “Extremely unique.” The farther to
the right, the more favorable the answer.
• Revisit what the “on-a-scale-of-1-7” numbers really mean one more time,