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feeling guilty about it!
-4 -
We consider this to be a “low average.” It’s an easy way to really say “didn’t
impress me as being important or unimportant -- just kind of mid-range.” It’s a
blah kind of answer.
-5 -
This is “high average.” This is the start of encouraging stuff -- consider this to
be mild-to-moderately positive.
-6 -
Good score. They find the product important. But not at the very highest level.
If you have a lot of these, make sure you review the line graphs for Top
Prospects (see above ) to get a better picture of what they are thinking.
-7 - “Extremely important”
The best score does not come that easily, so a lot of “7’s” means something
remarkable. They represent the highest score possible -- people generally only
give you this score if they are genuinely impressed. Remember that however
difficult it is to get a “7,” it still comes easier than the worst score, “1” -- so you
should have twice the number of “7’s” to “1’s.”
In each bar chart, compare the size of the 6 and 7 bars to the 1’s and 2’s.
That will give you a worthwhile, at-a-glance idea about what your
customer is thinking.
What’s best? A lot of green on the right side of the chart! The farther to
the right, the more important your prospects rate your product.
If you see a chart that scores far to the left, or even rather neutral, re-examine
how you communicated your message to your respondents. Let’s say that you
are using a Web site to “show and tell” your customers...
Are you sure that it’s doing a good job? Do some usability testing to make
sure that the site is being utilized properly. Do they understand “what’s in it for