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charts...
4.1.1. Bar Chart #1... Product Importance
This bar chart illustrates how important your potential customers believe your
product is to them. Remember the question?...
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The best way to understand how the bar charts work is through an example. So
let’s suppose that you see this bar chart after clicking upon the View results
button...
On bar charts, the Y-axis (i.e., the up-and-down one) shows the percentage of
respondents who replied in a certain way. That “certain way” is shown on the xaxis,
which ranges from “Not important at all” to “Extremely important.”
In the example above, we see that 21% felt that the product was “extremely
important,” while only 1% ranked it “not important at all.” And 45% ranked it in
the highest two answers, while 6% ranked it in the lowest two. Five times as
many people rated rated his product above average rather than below (i.e.,
68% answered in the highest three vs. 14% in the lowest three).
In the example given here, the marketer of this product is in a very good
position.
One a scale of 1 to 7, here’s what each score really means...
-1 - “Not important at all”
Most people are generally pretty gentle. They are not likely to rank a product
“1,” the worst score. If you see more than 10% at this number, that’s a bad sign
because it’s more likely that two or three times as many people really feel that
way!
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-2 -
Since the worst score is rarely given, “2” is actually the damaging score to
watch (i.e., “not important”).
-3 -
This is the easy way for someone who is not impressed to tell you, without