Get a treasure trove of programs anyone who does business on the Internet should have today. All for one low price!

Check out the latest on our Blog!

Index

Previous Page (56) Next Page (58)

list. And presto! You’ve turned your data...
... into information!
4.1. Bar Charts
Bar Charts simply summarize... or do they summarize simply? Both actually!
These charts gather and group your potential customers’ answers in an easy-tounderstand
format. They show you what percentage of people said what for
each of your six questions, as well as for two “composite profiles”...
• Product Impact
• how important the product is to them
• how unique they think it is
• Net Buying Habits
• how often your prospects buy such products on the Net
Order now -> http://myps.sitesell.com/
Make Your Price Sell!
6 3
• how much they pay for them when they do
• Price Points
• what is a fair price for your product
• what their Teeter Point™ is.
• Prospect Profile -- Two additional bar charts summarize indexes that
are calculated from the primary data gathered from the two Product Impact
questions and the two Net Buying Habits questions...
• Product Impact Profile -- calculated combination of importance and
uniqueness.
• Net Buying Profile -- calculated combination of frequency and
amount spent.
As we said above , the six questions break down into three pairs...
Product Impact, Net Buying Habits, and Price Points. Of course, we
don’t group the questions like this in the survey. That would bias the data.
Remember the example we used before? (If we asked how unique a product
was right after someone answered “extremely important” for the how
important question, that person would be more likely to also answer “totally
unique.”) Instead, the questions are carefully mixed so that one does not
influence its “pair partner.”
But to show you the results, we discuss them in the “logical pair
sequence” rather than the order in which your customer answered them.
Now let’s see what information you can pull out of the data via the bar