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economical method. Alternatives are discussed below .
Don’t just slap-dash a few pages together to put up -- design and write the
actual site that will actually sell the product. Build the perceived value
by explaining benefits. The topic of how to site-sell is beyond the scope of this
manual. But we just happen to know a book all about site-selling (it coined
the term!)…
Make Your Site SELL! 2002
http://myss.sitesell.com/
For a good example of a site that transmits the benefits of its product clearly and
builds high perceived value, please see the site that we used to launch Make
Your Knowledge Sell!...
Make Your Knowledge Sell!
http://myks.sitesell.com/
No denying it, there are other ways to educate your prospective customer
about your product -- more on this below.
Order now -> http://myps.sitesell.com/
Make Your Price Sell!
5 8
3.5.8. STEP 8 Customers complete survey (time varies)
Quick summary...
Your site’s visitors reach the pricing Survey Page at your Web site. They
submit their answers. The MYPS! system automatically sends each of your
respondents a thank you e-mail... from you!
It only takes 60 seconds for each respondent to complete the survey. But it may
take you a day or three to get at least 25-50 respondents -- it all depends on
how much traffic your site normally gets.
Survey results with less than 15 replies are virtually meaningless --
according to our statistical analysis, this is not enough to draw any valid
conclusions.
You need a bare minimum of 15 to 25 answers to get a “hint of an idea” of
pricing, but it’s still not enough to be very exact.
Once you have 25 to 50 responses, these are enough to give you more
decent indications. But you are still only estimating.
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