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Either way, follow the instructions in the e-mail or on the Web. Take special
note of the instruction to add an introduction before the HTML of the
survey form itself...
Fourth, add an introduction to the survey on your Pricing
Survey Web Page. This should include any special
instructions that encourage accurate answers and that will
maximize the response rate (best idea is to offer a discount
for helping you out with the survey). See MYPS! Pricing
Manual for details.
The introduction is critical. If you do this poorly, people won’t answer your
survey. The introduction must...
1) prepare your respondent -- Inform her that you are in an “immediate prelaunch
phase” (if this is a new product). If you’re pricing a product that already
exists, explain that you are conducting a survey about your product. Either
way, explain that you need her help and that it will take less than 60 seconds
(yes, that’s all it takes!) to answer 6 quick questions about your product.
Do not explain that this is a pricing survey -- if you do that, you bias
the respondent. The two pricing questions are innocently buried
among “habit” and “attitude” questions. So don’t call attention that
you want to use this to PRICE your product.
2) lead cleanly into the survey. For example, if you shortened the name of
your product for the survey, mention that here ( remember when we talked
about this? ).
3) explain exactly what the product is -- are you offering a one-time use
of server-side software like Make Your Price Sell!? Or are you offering a
one-year, unlimited-use subscription? Get rid of any possible confusion before
she starts the survey -- we discussed above how to make this clear by
entering the right information into the “Name of Product” field. Your introduction