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5. How often do you buy Digital Foodstuffs on the Net?
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Make Your Price Sell!
5 1
See how people could confuse “Digital Foodstuffs” to mean the name of a
product? Confusion hurts response rate and reliability. Be very careful here.
3) Enter the right category. If you are selling an electronic book, enter “ebooks”
and not “books” -- people pay different amounts for these. If you will sell
both variations, do two separate surveys.
Time to set the spending ranges for Question 3...
3. How much do you usually spend for digital foodstuffs on the Net?
The first option, of course, never changes...
I have never bought digital foodstuffs on the Net.
But after that, an MYPS! formula sets six reasonable ranges, from “less than
$X” up to “over $Y.” To do this, we need one piece of information from you...
Please enter how much your typical customer would, on average, spend for
products in your category. Once you enter that number, we’ll set the “spend
ranges” in Question 3 for you.
In our “Digital Fries” example, let’s say that you enter $50 for where it says,
Usual Amount Spent by Customer For this Type of Product -- this
would mean that your typical customer normally spends about $50 when she
buys digital foodstuffs on the Net. In this case, here’s your Question 3...
3. How much do you usually spend for digital foodstuffs on the Net?
I have never bought digital foodstuffs on the Net.
Less than $10
$10-$24
$25-$49
$50-$74
$75-$100
Over $100
Your sole responsibility? Choose a reasonable mid-range amount.
We’ll build the ranges around that choice. This Question will then find out how
your customers’ buying habits break down.
One interesting point... If you find a peak in the Bar Charts in the mid-ranges, it