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“Digital French Fries and other Cyber FastFood Products”?
4. How unique is “Digital French Fries and other Cyber FastFood
Products”?
6. What is a fair price for “Digital French Fries and other Cyber
FastFood Products”?
Talk about a mouthful!
And one last vital point about the name that you enter...
If your product can be priced more than one way, the name must reflect which is
which so that the customer clearly understands what he is supposed to be
pricing.
For example, we offer MYPS! at a fixed single-use, per-survey price, so we
enter the following for “Name of Product”...
“a one-time use MYPS! survey” -- and we explain what we mean by “one-time use”
in the introduction to the survey.
On the other hand, if we were to offer it as “an unlimited-use, one-year
subscription to MYPS!,” that is what we’d enter and once again, explain that in
the introduction.
What if we offered both? We’d run two surveys and test both.
Same advice for product category. Keep it simple and general. The
words that you enter for “Product Category” will be used for Questions 3 and 5.
Tips for good results...
1) Always enter the plural form of the noun so that each question reads
properly.
2) Enter the words totally in lower case. These words should not be
confused for the title of something. In the example above, you’d enter “digital
foodstuffs” and not “Digital Foodstuffs.”
That way, your two questions read like this...
3. How much do you usually spend for digital foodstuffs on the Net?
5. How often do you buy digital foodstuffs on the Net?
If you enter the words like a title (upper and lower case), your survey questions
will look like this...
3. How much do you usually spend for Digital Foodstuffs on the Net?
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