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you get it (excuse the oversimplification). Basically, it’s a 50-50 proposition --
the customer is taking out her credit card and then putting it away, barely able to
make a decision.
Everyone does have a Teeter Point™ for every product, whether they
know it or not. The trick, of course, is to devise a way to accurately determine
that Teeter Point for each and every respondent. We do it through the use of
questions 2a and 2b. Follow this...
Half of your respondents see question 2a in the survey, but not 2b. The other
half will see question 2b, not 2a. Except for that one question, the
questionnaires are identical. We use proprietary javascript to make this happen
-- it’s included in the html that you receive for your Web Survey Page.
Let’s assume that you and Ken are answering this survey, and let’s suppose
that you both have the same Teeter Point, $100. (Of course, you may not even
be consciously thinking about your Teeter Point™ -- but we’ll find it
anyway!)
Ken gets 2a...
The ALMOST TOO HIGH question approaches Ken’s Teeter Point from
below. If his Teeter is $100, he’ll likely answer somewhere between $90 to
$99.99. Let’s say that he enters $97.
Order now -> http://myps.sitesell.com/
Make Your Price Sell!
4 2
Now it’s your turn to do the survey. Hey, look at that -- your Question 2 is
different! You get 2b... The JUST A BIT TOO HIGH question approaches
your Teeter Point from above. If your Teeter is $100, you’ll likely answer
somewhere between $100.01 to $110. Let’s say that you enter $103.
Of course, everyone’s answers will vary. But let’s assume that the median
ALMOST TOO HIGH answer is $97 and that the median JUST A BIT TOO
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