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importance and uniqueness!
2) Net Buying Habits -- how often your prospect buys this type of product,
and how much she usually spends. Obviously, you’d rather have a customer
who buys in your product category frequently and for big bucks!
3) Price Points -- what she considers a fair price for the product and where
The Teeter Point™ (patent- pending) is. The higher the numbers, the better!
Of course, we don’t present the six questions to your prospects grouped like
this. That would bias the data. In other words, if someone responded
“extremely important” for the how important question and we followed up
directly with the how unique question, that person would be more likely to
answer “totally unique” than not.
Instead, the questions are carefully mixed so that each one doesn’t influence
its “ pair partner.” We’ll present them in the order that your customer will see
them.
And now, ladies and gentlemen...
... without further delay...
... the 6 Magic Questions!
3.3.1. Product Impact... How Important?
<> is replaced by the name of your product when
you customize your survey, as explained below.
Order now -> http://myps.sitesell.com/
Make Your Price Sell!
4 1
The first question of the survey must be answered on a relative basis from 1 to
7. If, for example, the respondent is at the stage of trying to license an invention,
he may consider the book “How to License Your Invention” extremely
important and will mark off a “7”.
3.3.2. Price Point... The Teeter Point™
Now for one of the most important concepts of all in MYPS!...
... The Teeter Point™.
The Teeter Point™ for any product is that price at which the consumer just
can’t make up her mind. A dollar more and you lose the sale. A dollar less and
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