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air tickets separately, your customer has that wonderful “something for nothing”
feeling!
Online example -- AOL bundles a number of information products and
interactive services together and charges one price for all of them. And, the
company keeps adding to it...all for one low price. The bigger the bundle,
the better.
For more about online bundling, read Evan Schwartz’s fine book...
Digital Darwinism : 7 Breakthrough Business Strategies
for Surviving in the Cutthroat Web Economy
by Evan I. Schwartz
Broadway Books; ISBN: 076790333
Schwartz makes one fascinating point. A bundle of digital goods will make
more money than if you sold the pieces individually... even if not all the grouped
pieces are seen as valuable for all customers. He, also, suggests selling ultrahigh
value products outside of the bundle and marketing them as a premium
product... at an extra fee.
Online example -- Online brokerages bundle new features by the minute, it
seems. Realtime quotes were the expensive domain of pros only two years
ago. Now they’re free, as part of immense “investor bundles” where all the parts
Order now -> http://myps.sitesell.com/
Make Your Price Sell!
3 0
fit together beautifully... and are included free! Or, at least, in return for supercheap
commissions.
2.5.3. Discounting
You’ll always find Ken over by the...
... “SALE” rack.
“I love a good bargain.” Most folks do.
On the Net, you start a product launch with a huge advantage -- you can
reach all your previous customers with the click of a mouse. When you
introduce a new product, offer them a discount off the regular price. Send these
supporters to a special discount URL. Do the same for your affiliates. Both
deserve it. They’ll appreciate that you appreciate them.
Quantity discounts are really worth considering, especially if you are shipping
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