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of profit on the table?
Odd price endings like $0.74 can sometimes cost sales. They cause some
confusion in the customer... $0.74 just doesn’t “sound right.”
For Prices from $10 to $100... “.95” and “.75” price points are much better
received than “.99”. In this price range, there is a resistance to “.99” because it
is often viewed as a “greedy” price point. Think about a restaurant menu... the
special of the day is usually set at $12.95, not $12.99.
For prices above $100... It’s better to deal in “whole” dollars. From the
customer’s viewpoint, $149 is a more acceptable and cleaner price point than
$148.95.
Pricing a professional service? Price in whole dollars. Choose $50 per
hour rather than $49.75. You’re not “on sale”, are you?
Reception (of a price) is based on perception (of that price). Make it positive!
Order now -> http://myps.sitesell.com/
Make Your Price Sell!
2 9
2.5.2. Value Bundle
Something for nothing. Don’t we all love that?
Yup. Value-bundle, if possible. What’s value-bundling? Simple, really. Group
related products and set one price for the combination. This works best if the
grouped products have a logical association with one another.
Customers tend to assign value to a bundle, based upon the probable cost of
individual “ pieces”. Value-bundling is a powerful method if the price of your
bundle equals the price of the most expensive component.
Offline example -- You commonly see vacation packages where air tickets
and ground arrangements (hotels, meals, bus tours and so on) are advertised at
one eye-catching price... everything you need for the perfect vacation. If the
price of the bundle is just a bit more than what your customer would pay for the