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sets up pricing surveys for companies -- naturally, you use MYPS! to do this
(hmmm....). Despite the ease and automation of MYPS!, it still costs you $80
(1 hour of labor, and 1 hour of support) to set up a survey. Let’s examine two
scenarios...
SCENARIO 1, Top pricing -- you don’t want to grow a huge consulting
business -- you just want to support yourself and shoot pool the rest of the week.
So you charge a higher price, $500. The last thing you want to do is to have too
many clients, which means working more hours per week and making the same
(or less) money. Instead of shooting pool, you’ll be...
Order now -> http://myps.sitesell.com/
Make Your Price Sell!
2 7
... yup!
SCENARIO 2, Penetration -- you want to use this pricing service as your
“foot in the door” for your higher-priced services. You don’t mind breakingeven
or possibly losing some money in return for more customers. Each
customer has a lifetime value, in terms of future business, referrals, etc. So you
may decide to offer this service for $100 as an “introductory offer.”
2.4.4. Price to Kill
Large companies will often price a product at a great loss, just to drive smaller
competitors out of the field. In many cases, it’s not strictly legal. But who has
the resources to fight gray-zone cases?
2.4.5. Price to Lose
Do you know the irony of the “price to penetrate” and “price to kill” models?
Most of us do neither... or both, depending on how you look at it.
Let’s say that you price to penetrate -- you want to pick that price that finds the
most customers, right?
Let’s say that you top price -- you want to pick the price that makes the most