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Amazon.com has discounted deeply in order to dominate the book (and now
every other category!) market in cyberspace. They are losing massive amounts
of money. But they are building a massive base of customers... lifetime
customers, they hope.
MYPS’s sister product, Make Your Site Sell! 2002, is priced at less than
a tenth of its major competitors. Yet it is widely proclaimed, by gurus and
readers alike, as the best book about how to sell on the Net. Please visit the
site…
http://myss.sitesell.com/
Why sell something that’s several times better than the nearest competitor for
one-tenth of the price? Simple -- it’s the recognition of the value of a lifetime
customer in a competitive market.
Low price allowed us to penetrate and build a huge base of satisfied
customers... no, let me rephrase that, raving fans! They all feel that MYSS!
2002 had maximized their profit. If only Samuel could see us now!
3) Freeze-out -- this is a variant of great product. You offer an “introductory
low price” for a product that is a recurring purchase for a customer. That first
sale effectively sticks him to you, not your competitor... if the quality is there, of
course.
Order now -> http://myps.sitesell.com/
Make Your Price Sell!
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Offline example -- Buying a long term membership in one gym, keeps you
from joining another one. You don’t join two gyms. Also, magazines -- most
people purchase Time or Newsweek, not both.
Online example -- Web hosting services often offer low “first year” rates to
take customers out of their competition’s hands. Then as long as they offer
good Web hosting, customer stickiness takes over.
What’s the bottom line?
If you want to establish dominance in the market for any reason, price to