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Yup -- “price” is the only P which is going to bring money into your
company! It’s building up the income side of your ledger. So...
Make pricing your top priority. It makes cents, er-r-r sense, to know what Price
you should charge for your Product so that you can Promote it effectively and
Place it into the hands of your customer. Let’s review basic “price to win”
pricing strategies...
2.4. Price to Win...
Before you set your exact Perfect Price™, you must decide upon a pricing
model -- this strategy should be consistent with your overall business model.
Order now -> http://myps.sitesell.com/
Make Your Price Sell!
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Pricing always needs to accomplish a goal... but that goal is not always to
make the most money, especially not on the Net.
At the risk of oversimplification, there are two basic business models, each with
its own objective...
2.4.1. Price to Penetrate
Your goal is to penetrate the market fast and deep. In other words, sell as many
of the item as possible. So you set your price low. But how low?
There’s no point in giving away the store. MYPS! will help you find the
highest low price... that price that maximizes profits and number of units sold.
Use this strategy to establish a powerful position in the market quickly. Why?
The basic goal is to acquire as many customers as quickly as possible. Taken
to an extreme, you might even price at a loss. Why?
Because each customer has a lifetime value. That value can be hundreds of
times greater than some small gain you might make on the first sale. With this
knowledge, you are happy to reduce or forego that first profit.
Penetration pricing is especially appropriate if you sense that more competition