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As a web marketer, you have chosen the most dynamic and fastest growing
distribution channel in the history of the world – the Internet! If you are using
the fixed pricing model, your price has to be right the first time, or you may
simply not get a second crack at it.
• Promotion -- the means that you are using to “get the word out” about your
product and its benefits for the customer... even if the situation is as simple as
“cola vs. thirst.”
Order now -> http://myps.sitesell.com/
Make Your Price Sell!
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Your pitch can include online or offline advertising, personal selling, publicity,
search engines and so on. The Internet is the great communicator. It is just as
much a promotional vehicle as it is a distribution channel.
• Price -- the cost of the product being charged to the customer. The Perfect
Price™ is the price that meets both the buyer’s and the seller’s needs.
The buyer decides if the price is acceptable by determining benefits and by
considering the competition.
The seller prices to maximize profit, while considering the bigger picture
business model (i.e., high price/low volume or low price/high volume). The
price must pay for the cost of production, marketing and overhead costs, and
still make a profit (unless you’re a dot-com Internet stock!).
Ask yourself a few quick questions about the first three P’s...
• Product -- how can I make it better?
• Place -- how do I ship it from place A to place B to customer?
• Promotion -- how do I promote it?
What is the common thread for these three P’s? They all cost you money --
they turn up on the expense side of the ledger.
Now ask yourself the same question for the last P...
• Price -- how much should I charge?