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Skip the unmathematical guesswork-art of pricing -- only MYPS! uses a
scientific approach.
Remember... pricing is probably the most important marketing decision
that you’ll ever make. After all, it’s one of the 4 P’s, right?...
2.3. “The 4th P”...
Any intro marketing course covers the Four P’s of Marketing. Yes, this old
mnemonic still holds true -- marketing basically boils down to a mix of
Product, Place, Promotion, and Price...
Order now -> http://myps.sitesell.com/
Make Your Price Sell!
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• Product -- the “what” that is actually being offered to the market... (ex., a
safe and secure Volvo, a high-powered macho-feeling Porsche, or simply a
low-priced, “just get me there”...
... bus ticket.)
What is the customer really buying?... just the equipment of a computer system,
or a computer with all the software built in and a phone number to call if the user
gets in trouble?
What are you truly selling?... a software package which the user has to install
and figure out, or an automatically updated and improved software system,
which the user rents access to, with live online help, on a month-to-month
basis?
• Place -- the “where and how” that your product is being distributed. In other
words, the “distribution channel” (OK, OK... so “Place” one was a bit of a
push, to make it a “P”). “Place” is the difference between buying a can of cola
at...
• a discount store
• a fancy grocery store
• a stand at a train station ... or
• a counter on the actual train.
In each case, it’s the same can of cola, only the place changes. And, we all
know that that makes a lot of difference to the price. Have you bought a
popcorn and soft drink in a movie theater lately?
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